BMW Campaign

The goal of this project was to develop a campaign featuring a billboard and a double-sided flyer to promote the BMW M4 competition. I aimed to blend BMW's signature simple and modern aesthetic with a lively and dynamic vibe befitting this sports car. The billboard showcased a complete Adobe Illustrator illustration of the car alongside bold, straightforward typography. On the front of the flyer, I created a collage capturing the car's dynamism and speed. The back of the flyer maintained BMW's clean and modern design, incorporating BMW M colored stripes to emphasize the car's enjoyable dynamics.